Supply Side Exchanges
Programmatic Advertising Platform Technologies / Mobile Ad Exchanges & DSP
AI/machine learning used to define the audience
DoubleClick
DSP
Provides measurement tools that connect apps, ads and ad exchanges
mobile attribution model, mobile ad performance
Demand Side Platform--Mobile focused
Platform Technologies / Data Providers and Marketplace
real-time online advertising
Bookmarks bar / Work Bookmarks / Google Analytics Support
Programmable Advertising
Ad Exchange Networks
Supply Side Exchanges
Display Ad Mgmt, Ad Exchanges & DSP
Programmatic Advertising Platform Technologies / Mobile Ad Exchanges & DSP
AI/machine learning used to define the audience
DoubleClick
DSP
App/Data Tracking
Provides measurement tools that connect apps, ads and ad exchanges
mobile attribution model, mobile ad performance
Programmable Ad Platforms (DSP)
Demand Side Platform--Mobile focused
Data Providers and Marketplace
Platform Technologies / Data Providers and Marketplace
real-time online advertising
Google Analytics Support
Bookmarks bar / Work Bookmarks / Google Analytics Support
Retargeting technologies