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Wk1 - Realizing Your Current Brand

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Personal Branding

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  1. Webinar Replay!
  2. Building an Influential Personal Brand with Rory Vaden
  3. Five Useful Branding Tools for Small Businesses
  4. The Future of Branding is Personal | Talaya Waller | TEDxPSU
  5. Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley
  6. The Definitive Guide to Personal Branding | BrandYourself
  7. 10 more

Brand Storytelling

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  1. The Power Behind Brand Archetypes
  2. Home - Get Storied
  3. Zappos Insights: The Link Between Culture and Storytelling
  4. 5 Of The Best Brand Stories On The Planet | The Story of Telling
  5. Telling Stories Through Content: How 7 Brands Do It With Style
  6. 3 Steps to Effective Brand Storytelling Using Emotion
  7. 3 more

Online Reputation Management

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  1. The Power Behind Brand Archetypes
  2. How to remove all old posts from your Facebook Timeline
  3. Delete yourself from the internet by pressing this button

Content Development

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  1. What Happens to SEO When You Stop Blogging?
  2. Identity Matters: How Content Strategists Build Trust and Loyalty

Social Media Marketing

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  1. 10 Steps to Building Your Personal Brand on Social Media
  2. Global social media research summary 2018 | Smart Insights

Wk2 - Defining Your Brand

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SWOT Analysis

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  1. A personal SWOT analysis - AgileLeanLife
  2. How to Complete a SWOT Analysis | Episode 24

Rebranding

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  1. Time for a Personal Rebrand? Here's What You Need to Know.
  2. A Grammy Winner, A Circus Master, And An Apple Veteran On Career Reinvention

Professional Headshots

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  1. This Auto-Extending Selfie Stick Has Fans and Beauty Lights

    this is more to be a joke than anything else

  2. SRK Headshot Evaluator - SRK Headshot Day

Target Audience

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  1. Cubeyou Consumer Insights
  2. Cubeyou Library - All our Brand Strategy Resources in one place
  3. How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
  4. The Beginner's Guide to Creating Marketing Personas | Buffer
  5. Target Audience: Content Marketing Framework

Brand Messaging

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  1. New bookmark
  2. How to Create a Personal Vision Statement – The Mission – Medium
  3. Thinking | Landor
  4. Lynch gets
  5. Personal Branding For Dummies Cheat Sheet - dummies

Personal Brand Pitch

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  1. How to Improve Your Sales Skills, Even If You’re Not a Salesperson
  2. Entrepreneur Elevator Pitch
  3. Testing Value Propositions for retail sites | Smart Insights

VPs

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  1. Culture Book - Zappos InsightsShow / Hide Navigation
  2. Big Think Science

Brand Positioning

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  1. A Simple Definition Of Brand Positioning | The Branding Journal
  2. Positioning Your Personal Brand
  3. How to Create Strong Brand Positioning in Your Market
  4. Brand Positioning Basics | Branding Strategy Insider
  5. Pop Trumps: Who is the current king or queen of pop?
  6. 7 Questions To Ask When Uncovering Your Personal Brand
  7. 1 more

Wk3 - Growing Your Brand

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Personal Brand Videos

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  1. Where Words Fail - My Brand Story
  2. Ana Colliton Personal Brand Video
  3. Leah McClarnon, KARE-TV- TEGNA Inc.
  4. Tanya Rivera, WFMY- TV- TEGNA Inc.
  5. Personal Branding Guru, William Arruda
  6. Personal branding video for Rebecca Dutcher
  7. 2 more

Influencer Marketing

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  1. 12 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing's...
  2. The Definitive Guide to Influencer Targeting
  3. Kristen Matthews, Author at Convince and Convert: Social Media Consulting and Content M...

    influencer marketing case studies

  4. 5 Free Tools to Research and Find Social Influencers
  5. The 4 Ways to Find Online Influencers
  6. How to Identify Social Media Influencers & Collaborate on Campaigns
  7. 5 more

Content Marketing

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  1. How to Build a Personal Brand with Content Marketing
  2. The consumer decision journey
  3. The new consumer decision journey
  4. Ten years on the consumer decision journey: Where are we today?
  5. Subscribers.com
  6. How to Build a Content Marketing Strategy That Works in 5 Steps - Search Engine Journal
  7. 23 more

Goals & KPIs

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  1. This Is The Internal Grading System Google Uses For Its Employees — And You Should Use ...

Networking

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  1. Networking Canvas
  2. How the brain sees follow-through
  3. Finally: 5 Email Templates That Make Following Up With Anyone Way Less Awkward
  4. How To Master The Art Of Networking Follow-Up
  5. 12 Templates for Follow Up Emails After A Meeting, Conference, and More

Internet Marketing Strategies

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  1. Why Nobody Buys Your Shit: The 3 Laws of Marketing
  2. 30 brands with excellent social media strategies
  3. Social listening case studies - three brands who nailed it - Our Social Times - Social ...
  4. Power Searching with Google

Digital Portfolios

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  1. 26 Beautiful Website Color Schemes [With CSS Hex Codes]
  2. Welcome To The Astra Family
  3. How to Redirect Visitors to a Temporary Maintenance Page in WordPress with Maintenance ...
  4. Which Themes Work Best with Elementor?
  5. Best Free Theme for Elementor - Astra Theme is Built for Page Builders
  6. How to Make a Website - Step-by-Step Guide for Beginners
  7. 10 more

LinkedIn

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  1. 5 LinkedIn Summary Templates That'll Make Writing Yours a Breeze
  2. How To Make LinkedIn The Hub Of Your Social Media Strategy
  3. LinkedIn’s CEO says the U.S. cares too much about four-year college degrees

Wk4 - Achieving Your Personal Brand

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Brand Identity

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  1. How to build a brand – Learn
  2. What is brand identity? And how to design and develop a great one. - 99designs Blog

Career Marketing Materials

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  1. Business Insider

Job Hunting Reconnaissance

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  1. Top 23 Best Niche Job Sites
  2. Best Job Search Engine Sites
  3. How to Research a Company Pre-Interview
  4. Check out these cool companies from The Muse.
  5. The Best Way to Find Companies to Work For
  6. 20 Questions To Ask Before Joining A Startup
  7. 5 more

Interviewing and Follow Up

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  1. Most Difficult Video to Watch
  2. How the brain sees follow-through

Professional Development

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  1. LinkedIn’s CEO says the U.S. cares too much about four-year college degrees
  2. Forget About Setting Goals. Focus on This Instead. - James Clear - Pocket

Personal Brand Examples

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  1. Blake O'Brien (@Blakeing_Bad) on Twitter

    EX micro-influencer: Blake O'Brien. Twitter/Instagram: @Blakeing_Bad

  2. Anna Lee Media

    EX of mirco-influencer. Anna Lee: Twitter/Instagram: @annaleemedia

  3. Good Dye Young – Vegan and Cruelty-Free Hair Dye

    Hayley Williams

  4. Paramore Official Website

    Hayley Williams

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