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SEO

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  1. Learn how to drive site traffic and sale through Google with this $29 set of SEO tools
  2. Matt Cutts: Gadgets, Google, and SEO —
  3. A technical guide to SEO
  4. Google Webmasters – Support, Learn, Connect & Search Console – Google

Actionable Metrics and Launch

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  1. Actionable Metrics - Say Hello to Cohort Analysis
  2. Amazon.com: Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized ...
  3. The Equity Equation

A/B Test

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  1. Testing Your Messages: Framing for Increased Conversions | Optimizely Blog
  2. Statistical significance & other A/B pitfalls — Cennydd Bowles
  3. In Defense Of A/B Testing – Smashing Magazine

Additional Resources

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  1. Heatmap TV - Home Page
  2. NPS Best Practices: The most effective way to send a Net Promoter Score℠ survey – Zende...
  3. Use the Cohort Analysis report - Analytics Help
  4. An Introduction To A/B Testing - Usability Geek

Setup Tracking

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  1. Setup and Installation - Tag Manager Help
  2. Set up the web tracking code - Analytics Help
  3. Technical Implementation Webinar (video) - Tag Manager Help
  4. About Google Tag Manager - Tag Manager Help

Analytic Tools

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  1. AppAnalytics.io
  2. Mixpanel | Mobile Analytics
  3. SurveyMonkey: Herramienta gratuita de software y cuestionarios para crear encuestas online
  4. Mobile Ad Network for Apps – Google AdMob
  5. Qualtrics: Online Survey Software & Insight Platform
  6. https://www.surveymonkey.com/ is not available
  7. 2 more

Key Metrics

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  1. 71 A/B Testing Ideas | Optimizely Blog

The HEART Framework

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  1. HEART Framework: Goals, Signals, Metrics - Google Docs
  2. How to choose the right UX metrics for your product | Google Ventures
  3. How to Choose the Right UX Metrics for Your Product
  4. Usability Metrics
  5. The only metric that matters — Medium

Other Metrics

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  1. Metrics That Matter
  2. Growth hacking: leading indicators of engaged users - Richard Price
  3. Key Performance Indicators & Social Game Metrics
  4. SaaS Metrics - A Guide to Measuring and Improving What Matters | For Entrepreneurs
  5. • WhatsApp: number of monthly active users 2015 | Statistic

Retention

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  1. Fabric - App Development Platform for teams
  2. Are Companies Too Obsessed With Growth? How to Measure Habits – Nir and Far
  3. How to Define Retention Rate for Customer Retention - Inbound Marketing Agency - Lead G...
  4. How to Calculate Customer Retention | Evergage
  5. Key Metrics for Customer Retention Measurement | Vindicia Blog

NPS

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  1. Lessons Learned Sending a Net Promoter Survey to 4,000 Users
  2. The One Number You Need to Grow
  3. Net Promoter - Wikipedia, the free encyclopedia
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