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New Media Marketing

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Tracking and Measuring

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  1. #RockstarChat Today is With Billboard’s Social Marketing Manager Katie Morse! | MackCol...
  2. The $21,000 Tweet
  3. Bitly | URL Shortener and Link Management Platform

Goal Setting

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  1. Top 5 Micro-Conversions You Should Measure | Search Engine Watch
  2. Your Boss Doesn’t Care About ‘The Conversation’ | MackCollier.com
  3. The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing
  4. 10 Content Marketing Goals Worth Pursuing - Copyblogger

Social Media Demographics

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  1. Demographics of Mobile Device Ownership and Adoption in the United States | Pew Researc...
  2. UPDATE: A breakdown of the demographics for each of the different social networks - Bus...
  3. A Primer On Social Media Demographics 3 - Business Insider

Personas

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  1. 4 Questions Answered about B2B Buyer Personas for Content Marketing

Brand Ambassadors

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  1. Why is Word of Mouth Marketing so Stinkin' Important? - Referral Rock Software
  2. The Definitive Guide to Influencer Targeting
  3. 10 Things to Remember When Creating a Brand Ambassador Program | MackCollier.com
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