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B2B Sales Letter

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Work

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  1. Bounce Rate
  2. Draft v2.0
  3. Level-Up Copy Notes [Not Link]
  4. Chapter Outline / Draft v1.0
  5. Psychographics
  6. 11 Core Fundamentals
  7. 2 more

SLs

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  1. BB
  2. HH (Old)
  3. HH

IMP!

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  1. Three Ways To Sell
  2. Uke Problem Feedback
  3. Avatar Challenges
  4. Quiet (80.20M too)
  5. Quitting (see 80.20M bookmark too)
  6. Bleeding Neck
  7. 12 more

Actionable Ideas / Info

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  1. B2B USP
  2. Ideas to Add to Sl
  3. Copywriting Rules / Notes
  4. Copy Overflow
  5. Development Process
  6. Banksy Pics
  7. 1 more

Sales Letter

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  1. Banksy Art
  2. VSL Control Outline
  3. Drunk SL Layout
  4. HH SL Structure
  5. SL v0.4 [Di hacked down]
  6. SL v0.3 [Di fix first third]
  7. 3 more

Prep Work

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  1. Customer Questions / Objections
  2. Desire Map
  3. Features / Benefits
  4. Drunk Features / Benefits
  5. SL Ingredients
  6. USP Ingredients

Testimonials

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  1. Testimonials
  2. Dan Survey
  3. Dan Photos

Sales Letters

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  1. How to Finally Play the Guitar: 80/20 Guitar and Minimalist Music
  2. Drumeo.com
  3. The Call to Action
  4. Definitive Selling Proposition | Perry Marshall
  5. The Elements of Physical Mastery

Avatar

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  1. Avatar Interview Detailed
  2. Avatar Interview Summary

Resources - Level-Up

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  1. Meaningful: The Story of Ideas That Fly: Bernadette Jiwa: 9780994432803: Amazon.com: Books
  2. Marketing: A Love Story: How to Matter to Your Customers: Bernadette Jiwa: 978150061921...
  3. Difference: The one-page method for reimagining your business and reinventing your mark...
  4. Brand Story Strategy Training For Entrepreneurs
  5. Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain: Patrick Renvois...
  6. Decoding the New Consumer Mind: How and Why We Shop and Buy: Kit Yarrow: 0884882770769:...
  7. 6 more

Resources - Fundamentals

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  1. The 80/20 Guide to Copywriting For Entrepreneurs
  2. Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur ...
  3. How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers...
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