Mobile Gaming

1. What is Cohort Analysis - Definitions, Examples, and Tools
2. Really Simple Cohort Analysis in Google Sheets

1. App store tips for the success of your app by Japheth Dillman
2. Promote broadly to drive app installs - AdWords Help

1. 5 Best Practices for Cost-Efficient User Acquisition for Your Mobile Game | Chartboost
2. 5 Steps for Getting Started in User Acquisition Marketing | View Finder
3. pages.appia.com/rs/appia/images/Appia-UserAcquisitionGuide.pdf

General information about the industry

1. Confessions Of A Female Game Designer | Co.Design | business + design
2. 6 Predictions For Mobile Games in 2016 | Deconstructor of Fun
3. What the hell is a midcore? The 11 terms every mobile gamer & developer need to know | ...

Conquering the numbers

1. Game Lynch - Games Panel Discussion - YouTube
2. Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising | Nanigans – Advertisi...
3. Mobile Game Marketing in 2015 | GamesIndustry.biz
4. Four Mobile Marketing Insights from PG Connects 2015
5. What are the Best Cost-Per-Install App and Mobile Game Marketing Networks?
6. (3) What's best way to calculate user lifetime value (LTV)? - Quora
7. 5 more