Digital MK, SM and performance

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01. Social media

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  1. 01_social.pdf

Material

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  1. Análisis competencia

Monitoring tools

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  1. Quintly
  2. Socialbakers
  3. Websays
  4. Klout
  5. Iconosquare
  6. Google analytics

Tutorials

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  1. Chatfuel (II)
  2. Chatfuel (I)

02. PPC / Display

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  1. 02ads.pdf

Tools

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  1. Twitter ads
  2. Facebook Ads
  3. Google Adwords

Articles

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  1. YouTube Ads Official guide
  2. YouTube ads types
  3. Instagram guide
  4. Twitter ads pricing
  5. Twitter formats
  6. Facebook ads formats

Tutorials

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  1. Instagarm tut (II)
  2. Instagram tut (I)
  3. Twitter campaign step by step
  4. FB campaigns from scratch

03. Email

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  1. 03email.pdf

Articles

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  1. Newsletter tips
  2. Anatomy of a newsletter
  3. Campaign examples

Tools

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  1. Mailchimp
  2. Acumbamail

Tutorials

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  1. Mailchimp tutorial (en)
  2. Mailchimp tutorial
  3. Mailchimp guide

04. Usability

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  1. 04usability.pdf

Resources

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  1. uxui-infograph.pdf
  2. Don't make me think

Tools: analysis

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  1. Page Speed (I)
  2. Page Speed (II)
  3. Responsinator
  4. Viewport Resizer

Tools: behavior

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  1. Crazy Egg
  2. Hotjar
  3. Mouseflow

Tools: landing

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  1. Lander
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