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Digital MK, SM and performance

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01. Social media

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  1. 01_social.pdf

Material

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  1. Análisis competencia

Articles

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  1. How to Use Twitter Analytics: The Complete Guide for Marketers
  2. How to Use Iconosquare to Track Your Instagram Analytics
  3. Social Media Campaigns
  4. pinterest-analytics-guide-en-01.pdf
  5. YouTube advertising formats
  6. Conceptos básicos de YouTube Analytics
  7. 3 more

Monitoring tools

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  1. Quintly
  2. Socialbakers
  3. Websays
  4. Klout
  5. Iconosquare
  6. Google analytics
  7. 2 more

Tutorials

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  1. Chatfuel (II)
  2. Chatfuel (I)

02. PPC / Display

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  1. 02ads.pdf

Tools

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  1. Twitter ads
  2. Facebook Ads
  3. Google Adwords

Articles

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  1. YouTube Ads Official guide
  2. YouTube ads types
  3. Instagram guide
  4. Twitter ads pricing
  5. Twitter formats
  6. Facebook ads formats
  7. 1 more

Tutorials

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  1. Instagarm tut (II)
  2. Instagram tut (I)
  3. Twitter campaign step by step
  4. FB campaigns from scratch

03. Email

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  1. 03email.pdf

Articles

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  1. Newsletter tips
  2. Anatomy of a newsletter
  3. Campaign examples

Tools

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  1. Mailchimp
  2. Acumbamail

Tutorials

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  1. Mailchimp tutorial (en)
  2. Mailchimp tutorial
  3. Mailchimp guide

04. Usability

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  1. 04usability.pdf

Articles

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  1. Cómo utilizar los mapas de calor para mejorar tu web
  2. The Anatomy Of A Perfect Landing Page
  3. Google Experiments
  4. Responsive design fundamentals
  5. How to get started with responsive website design

Resources

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  1. uxui-infograph.pdf
  2. Don't make me think

Tools: analysis

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  1. Page Speed (I)
  2. Page Speed (II)
  3. Responsinator
  4. Viewport Resizer

Tools: behavior

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  1. Crazy Egg
  2. Hotjar
  3. Mouseflow

Tools: landing

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  1. Lander

Links/inspiration

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  1. Yale University School of Art: Graphic Design
  2. 2017_Revista Latina de Comunicación Social, RLCS,
  3. Amazon.es: compra online de electrónica, libros, deporte, hogar, moda y mucho más.
  4. The Socialite Family - A SAMPLE OF SMART & COOL FAMILIES - Découvrez les intérieurs ins...
  5. Pricing — Bench
  6. Hay
  7. 1 more

05. Mobile

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  1. 05mobile.pdf

Articles

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  1. 10 Tendencias de marketing digital 2018 ¡No te quedes atrás!
  2. ¿Qué es el native advertising o publicidad nativa? Definición y ventajas
  3. Publicidad Nativa: En busca de una publicidad eficaz
  4. Mobile Ad Formats and Sizes For Your Display Ad Campaigns
  5. Customer Segmentation: 5 Ways to Divide the Consumer Base | BRIDGE
  6. 5 Lessons in Successful Mobile Marketing Segmentation
  7. 7 more

Examples

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  1. The Cosmopolitan of Las Vegas – Just the Right Amount of Wrong Canvas Ad
  2. Foot Locker – Shoemoji
  3. QR Codes in Advertising: Use Cases from 8 Major Countries
  4. Advergaming
  5. Mobile Campaigns
  6. Augmented reality

Tools

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  1. Pop App
  2. Moqups
  3. Sketch
  4. Marvel
  5. Invision
2 Comments
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  2. User537343
    User537343 · over 4 years ago

    https://www.smartlook.com/ Suggested for Tools: behavior

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