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Inbound Marketing

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  1. What is Inbound Marketing?

Reporting

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  1. Time delays in HubSpot

Personas

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  1. How to create personas
  2. Persona Development Worksheet
  3. MakeMyPersona
  4. How to assign personas to your contacts

Tracking Code

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  1. How to begin tracking your marketing data within HubSpot

Domain Set Up

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  1. Managing SSL Certs
  2. How to go live with HubSpot using GoDaddy
  3. Going live instructions by registrar
  4. What does it mean to go live with HubSpot?

Examples

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  1. HubSpot Examples

Importing Contacts

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  1. How to import leads and contacts from Salesforce
  2. How to segment your existing and offline contacts into groups

Buyers Journey

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  1. Buyers Journey
  2. What Content Should You Use in Your Lead Nurturing Emails?

Inbound Methodology

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  1. HubSpot | What is Inbound Marketing?

Integrations

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  1. How to set up the Salesforce integration with HubSpot
  2. Contacts API Overview
  3. Forms API Overview
  4. API Overview | HubSpot API

Onboarding Process

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  1. Projects - Academy
  2. Onboarding Story

SalesForce

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  1. How to identify and fix Salesforce integration sync errors
  2. Salesforce Integration Frequently Asked Questions FAQ
  3. How can I enroll contacts into Workflows from Salesforce?
  4. How to use Workflows with Salesforce
  5. How to use Salesforce campaigns in HubSpot
  6. How to map contact properties between HubSpot and Salesforce
  7. 4 more

HubSpot Customers Personas

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  1. HubSpot Customer Personas

HubSpot CRM

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  1. Getting Started With HubSpot CRM

Personalisation

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  1. 3 Cutting-Edge Examples of Website Personalization
  2. How Personalization Works

Landing Page

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  1. EXAMPLE Landing Page

Content Offers

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  1. Content Offer Campaign Project

Workflows

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  1. How to use Workflows with Salesforce
  2. How can I enroll contacts into Workflows from Salesforce?

Forms

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  1. How to replace an existing form with a HubSpot form on your external website

Blog

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  1. HubSpot's Blog Topic Generator
  2. How to import your WordPress blog posts into a HubSpot COS blog

Keywords

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  1. AnswerThePublic.com: that free visual keyword research
  2. How to add keywords to the Keywords tool
  3. Understanding Keywords

Reporting

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  1. Page Performance User Guide
  2. Reports User Guide
  3. Page Performance User Guide
  4. Sources & Dashboard User Guide

URL Mapping

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  1. How to use the URL mapping tool to redirect pages

Emails

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  1. How to create and edit your email template
  2. How to create and send emails

Lists

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  1. How to analyze your list performance

Social Media

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  1. How to create streams in the Social Monitoring tool

CTA's

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  1. How to create a Call-to-Action (CTA) with a custom image
  2. How to create an A/B variation test for Calls-to-Action (CTA)

Page Performance

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  1. Page Performance User Guide

A/B Testing

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  1. How to utilize A/B testing in email
  2. How to A/B test landing pages
  3. How to create an A/B variation test for Calls-to-Action (CTA)

Smart Content

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  1. 3 Cutting-Edge Examples of Website Personalization
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