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Content Marketing

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Best Practices

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  1. Buyer Persona Examples: How to Craft Insightful User Personas for Content Marketing
  2. Everything You Should Know Before Hiring a Content Marketing Agency - Optimist
  3. The Ups and Downs of Growing a Content Marketing Agency (Agency Journal, October 2017) ...
  4. How Fear of Failure Drives Bad Management - Optimist
  5. Skills a Content Marketing Manager Needs for Success
  6. From Human to Human: Thinking Beyond B2B and B2C Marketing | Uberflip
  7. 6 more

Guides

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  1. Wordtracker Academy
  2. How I Run Content Marketing (and You Should Too) - G2Mteam
  3. CMC-Content-Marketing-Workbook.pdf
  4. The ABCs of Content Marketing: A Glossary of Terms
  5. The Ultimate List of Free Content Creation Tools & Resources
  6. A Tactical Guide to Aligning Your Content Marketing Strategy With Your Real Business Go...
  7. 3 more

Basics

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  1. The History of Content Marketing – Social Marketing
  2. 9 Scripts that will save your time in the mundane Social media efforts [For non-program...
  3. james-webb-young-technique-for-producing-ideas.pdf
  4. Newsjacking Done Right
  5. Why Generation Z Should Be Included in Your Content Strategy [Infographic]
  6. Documentary- The Story of Content: Rise of the New Marketing - YouTube
  7. 1 more

How To

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  1. 7 Easy-to-Use Interactive Content Tools You Should Explore
  2. How to Write Calls-To-Action That Speak Louder Than Words
  3. How To Get User-Generated Content (UGC) Your Brand Needs
  4. How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates
  5. The Ultimate List of Websites Every Blogger Should Bookmark
  6. We Can't All Be Storytellers: Why Creating Great Content Isn't Enough - Optimist
  7. 10 more

Inspiration

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  1. Content Creation Toolbox
  2. 11 Insightful Content Marketing Books From 2017
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