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Buyer Persona Research

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  1. Reports
  2. MarketResearch.com: Market Research Reports and Industry Analysis
  3. Pew Research Center: Social & Demographic Trends
  4. Choose the Best Location for Your Business | ZoomProspector

Buyer Personas

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  1. The Beginner's Guide to Segmentation and Buyer Personas
  2. How to Build Your Startup’s Personas with Data from Google and Facebook | Silicon Bayou...
  3. Profile of a Lean Startup Entrepreneur | @kevindewalt's Blog
  4. 5 B2B buyer persona data-points you need before creating a content marketing strategy
  5. Guide to persona and buyer persona models
  6. Xtensio | The toolbox for entrepreneurs, marketing professionals, and designers
  7. 6 more

Story

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  1. 10 Amazing Brand Story Examples | Linkdex (US)
  2. Tell Your Brand’s Story - The Beginners Guide to Online Marketing
  3. How to Craft a Startup’s Story : Up & To The Right — by Greg Skloot
  4. How to Craft a Compelling Startup Story
  5. The Designer’s Guide to Building a Brand Story - InVision Blog

Brand Story

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  1. 5 Examples Of Great Brand Storytelling | Linkdex (US)
  2. TOMS Corporate Responsibility | TOMS
  3. History | Warby Parker
  4. The Brand Canvas - How To Create and Communicate A Compelling Brand - The Innovative Ma...

Brand Personality

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  1. Company Color Quiz - Choose the Right Color for Your Brand
  2. Defining your brewery's brand personality - Craft Beer Branding Guide by CODO Design
  3. Personality Test | How to Fascinate
  4. Marketing DNA Test
  5. The Brand Personality Framework

Lean Brand

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  1. Start-Ups Need a Minimum Viable Brand
  2. LEANSTACK: Lean Startup and Business Model Canvas Tools, Content, and Coaching for Entr...
  3. Build Your Startup Brand with Messaging and Positioning | Magnetude Consulting
  4. Brand Building for Startups — Dreamit Perspectives — Medium
  5. The Lean Brand Stack

Brand Checklist

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  1. e-see Brand File Manager - Good Brand Checklist
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